Advanced Best Practices - Avoiding Potential Biases

Avoiding potential biases can be tough – we may not even realize that we have them. However, during any consultation, we want to make sure that we are focused on the information and insights shared rather than become distracted with how they are delivered. Here are a few key points to keep in mind as you engage with and select an advisor:

  1. “Years of experience” isn’t the only factor to consider.
    • Often times we believe that the “best’ advisors will have lengthy experience in their various fields, however, such experience can also cloud one’s perspective as to what is happening outside of the industry. It may be valuable to get both perspectives – that of an experienced veteran, as well as an industry newcomer.
  2. It isn’t necessarily better or worse if the advisor has deep experience in a single role. 
    • You will find different perspectives based on both the breadth and depth of the advisor’s past experience. For some advisors, spending a lot of time in a single role will make them the perfect advisor for more focused consultations, while professionals with a varied background may be able to add breadth to the conversation that you wouldn’t otherwise find.
  3. Do you want someone who has worked in the same city/country, or who has moved around?
    • Things are different in different areas of the world. Selling practices are different. Competitive dynamics are different.
  4. How will cultural norms impact your expectations, or impact the insights that you receive from advisors?
    • Divisions may have different cultures, maybe the person comes from staid culture in one division and thinks the whole company is similar to them, while other portions of the company may think quite differently.

It may be helpful to use this lens to think about your last few expert calls, and consider whether it may be helpful to seek out additional perspectives in the same topic.